ABC Toy Company Dolls 1930s-1950s

There is very little known about the A.B.C. Toy Company, their dolls and toys were probably distributed through Butler Brothers and it appears the few dolls we have found marked or with original hangtags, were perhaps purchased from other manufacturers to dress and resell.      

ca. 1940s ABC Mama Baby Doll, 17" tall, composition head and limbs, cloth stuffed body, Mama crier, lightly molded brown hair, brown sleep eyes, closed painted mouth. 

Marked on neck as shown: A.B.C. TOY CO.  Other sized Mama dolls were probably available too.

ca. 1946-1950s ABC Mama Baby Doll 17"

1949-1950s ABC Mary Hoyer type doll with molded ears, 14" tall, all hard plastic, molded hair beneath her saran blonde wig with curly bangs and two braids tied with plaid bows, fully jointed body, blue sleep eyes, came with an A. B. C. Toy Company tag and booklet with instructions for washing the saran wig.

Wearing her original clothing; sheer short white puff sleeved blouse, red, white and blue jumper with floral trim suspenders, red belt, matching big plaid hair bow, white nylon socks and red leather shoes with ties.  

Doll is marked on back with a blank raised circle O like the Mary Hoyer dolls and other dolls - but with no text inside the circle. 

Note:  This same plaid jumper outfit has also been found on Arranbee Nanette dolls.

1949 ABC Mary Hoyer type doll 14"