1893-1970s Advertising Dolls Identified
Items pictured above are for reference
1910 to present, Campbell Kids doll, created by artist Grace Gebbie
Weiderseim Drayton, whose name never appeared on the drawings for the
Campbell Soup Company, came in various sizes, materials and manufactured by
various companies over the years.
made Campbell Kids dolls, composition and cloth.
Campbell Kids dolls, marked
A Petite Doll.
1948+ Horsman, again made Campbell Kids dolls,
Late 1940s Dee & Cee, Canada made
Campbell Kids dolls of composition, cloth.
1950s Ideal made Campbell Kids dolls of
magic skin latex or vinyl.
1990s Collectible Concepts made Campbell
Kids dolls in porcelain.
ca. 1910 Horsman Campbell Kids doll 10"
1914 Ideal Uneeda Kid doll,
11, 14-15 or 23-24" tall, cloth stuffed body with composition head, molded hair,
painted or sleep eyes, closed mouth, both were advertising dolls for National
Biscuit Co made by Ideal. He wears beige rompers under his yellow
fisherman coat and hat.
Zu-Zu Kid doll, 14-15" tall an advertising
doll for ginger snaps, she wore a printed yellow clown costume with brown
stars and pompoms with a pointed cap.
Both dolls are unmarked
or marked: Ideal inside a diamond.
1914 Ideal Uneeda Kid doll, 14"
1918 Crackerjack cloth doll, Sailor boy and dog, trademark of Borden Foods,
Inc., now Frito Lay, Inc. all cloth body and limbs, mask painted face.
Ideal made a Cracker Jack doll, but we don't know if is the doll shown.
1918 Crackerjack doll
1922-1952 Cream O` Wheat Rastus doll, came in 16" or (1930) 18"
tall, black cloth doll, was a premium box top offer that cost .10 cents by the
Nabisco Company. The chef image was originally an unknown black male waiter
of Chicago, Illinois, US.
1922-1955 Cream O' Wheat
Rastus doll, 16"
Kellogg's Cereal company in Kalamazoo, Michigan US distributed more than
five million dolls of various kinds, here are some of their promotions: 1925
Goldilocks & Three Bears set 12-15" tall, cloth, Corn Flakes & Pep,
1928 Nursery Rhymes: Little Bo Peep, Mary had a Little Lamb, Red Riding
Hood, all cloth. Also, 1962 Linda Lou doll, 1964-1965 Calico
Lassie doll, 1968 Snap, Crackle and Pop and 1969 Mary Kate
dolls made in plastic.
1968 Kelloggs Snap, Crackle and Pop dolls
ca. 1926 Framoz wind up Boy doll, 10" tall,
an American made composition character shoulder head with molded hair, painted
side glancing eyes, closed mouth, metal body with cloth arms, a key wound walker
doll, has large flat rectangular metal pieces for shoes, metal body printed
label in green and red reads; Framoz & Co., Sparkling Cherry Cider,
SINGAPORE, (made by)
LM & S Doll head is unmarked.
Framoz & Company of Singapore
made and sold aerated water from 1905 to around the 1970s.
Note: The head mold looks very similar to
that of Sayco's Our Gang, 1926
ca. 1926 Framoz wind up Boy doll, 10"
1928+ Cameo GE Hotpoint Man doll figure, 15" tall,
wood segmented character doll figure, composition head with a jointed wood
body, painted facial features, red painted clothing, silver H and red
pointed arrow on top of head, slits in hands to hold paper sales cards.
Made by Cameo, Hotpoint Man is
unmarked except for a Hotpoint paper label on chest and Cameo sticker on
bottom of wood base. Advertising doll figure for Hotpoint a
division of General Electric, GE..
Cameo also made the wood segmented advertising
of America, RCA Radiotron
Cameo GE Hotpoint Man doll 15"
Jolly Joan Restaurant Waitress doll, 12-15" tall, all composition head with
jointed body at neck, shoulders and hips, molded curly short hair with a blue
painted hair bow, painted eyes or sleep eyes, closed mouth. Wore a blue
and white gingham dress with a white ruffled neckline and an apron similar to
those worn by the waitress's in the Jolly Joan restaurant in Portland, Oregon,
US open from 1933 to the 1960s. Doll is unmarked.
1930s Jolly Joan Restaurant
Waitress doll ad
1945 Ideal Miss Curity doll, 18-22" tall, all composition jointed body,
wigged, sleep eyes, closed mouth, wears a nurse uniform, doll is unmarked.
Curity is a trademark of the Kendall Company,
doll was made by the Ideal Toy
Company and Reliable Toy Company
There is also a
1953 Ideal Miss Curity made of
hard plastic, with the Toni body and markings, who is part of the Toni
family of dolls.
1945 Ideal Miss Curity doll, 18"
1946-1960s Eaton's Beauty Dolls, were
featured each year in their Fall and Winter catalog, some dolls were made by
Reliable Toys of Canada and some Eaton Beauty dolls were made by:
Kestner, Marseille, Cuno & Otto Dressel, Schoenau & Hoffmeister, Dominion Toy,
S.F.B.J. and Dee & Cee. The Eaton Beauty Doll brand was only available
Photo is of a Reliable Toys of Canada Eaton doll in
her original under clothes, socks and shoes and is courtesy of Heather.
1940s Eaton Beauty doll
1948 Buttons cloth doll by Dan River, maker of bedding and
sheets, 17" tall, with button eyes, black yarn hair, and as you can see she came
in different dresses, the left ad shows a red and white check dress with buttons
on placket and white apron, black shoes and white socks, at right doll has a
blue and white stripe dress.
1948 Dan River Buttons Doll, 17"
Royal Blue Stores,
Susie-Q doll, 15" tall, all composition fully
jointed doll, black mohair wig with bangs and pigtails with blue and white plaid
hair ribbons, single stroke black eyebrows, blue sleep eyes, open smiling mouth
with white space indicating teeth, Susie- Q is wearing a solid blue school girl
dress with a white collar and blue ric-rak trim, short sleeves with a white
cuff, white waist tie and a blue and white plaid attached over skirt, white
socks and black oilcloth tie shoes.
If Susie-Q still has her hang tag
it says; I'm Susie-Q of ROYAL BLUE © 1948, Royal Blue Stores. Hi Gals! Hi
Fellas! I'm Susie-Q, I'm scheming big plans for all of you. Keep in touch with
me and I'll tell you more. You can always find me at the Royal Blue Store.
Doll and clothing are unmarked, but had a hang tag, it is unknown who
made the Susie-Q advertising doll for the Royal Blue Store.
1948 Royal Blue Stores
Susie-Q doll 15"
1949 Eugenia Pam the Perm-O-Wave Doll, 14"
tall, hard plastic, human hair wig, with Perm-O-Wave curlers, ". . these
curlers can be used over and over again. These same curlers can give
mother and daughter a home permanent", plastic makeup case, and barrette.
This was the earliest of the home permanent dolls. Made by the
Eugenia Doll Company, Inc.
1949 Eugenia Pam the
Perm-O-Wave Doll, 14"
1949-1953 Ideal Toni Doll, 14-23" tall, the
Toni doll was introduced in 1949 as an
advertising doll for the Gillette Toni Home Permanent, she is made of
all hard plastic with a jointed body, the earliest dolls wore a nylon wig in
various colors and styles, has sleep eyes usually in blue but other colors too,
real upper eyelashes, painted lower lashes, small painted rosebud lips and was
loved by many little girls and now big girls, too. Doll marked; P + a
Toni was made by Ideal.
1949-1953 Ideal Toni Doll, 14"
1951 Colgate-Palmolive Fab, Princess Doll, 5 1/2" tall, dress me type all
hard plastic doll, stationary non jointed legs, sleep eyes, mohair wig.
Advertising doll for Colgate-Palmolive Fab soap detergent.
1951 Colgate-Palmolive Fab,
Princess Doll, 5 1/2"
1952 Colgate-Palmolive Fab, Incline Walking doll,
6" tall, all hard plastic, jointed at the hips, painted molded blonde hair, blue
side glancing sleep eyes, closed mouth, dressed in a sleeveless red and white
polka dot dress, painted white socks and black shoes. Doll marked on
bottom of her foot PMA. The Incline walking doll was made by
Plastic Molded Arts. Advertising doll for Colgate-Palmolive Fab
Incline Walking doll,
1953 Ideal Miss Curity doll, 14" tall, hard plastic jointed body, sleep
eyes, saran wig, white nurse outfit, first aid kit and book, the Miss Curity
doll uses the Toni body and markings. Curity is a trademark of the
1953 Ideal Miss Curity doll, 14"
Fab Walking Doll, is a hip pin walker
doll, made by Virga
Lucy doll, 7 1/2-8" tall, Ginny type doll, Lucy is all hard plastic
with a jointed body, glued on golden blonde wig, sleep eyes, closed mouth,
dressed in a purple sleeveless bodice with attached large colorful polka dotted
skirt, white shoes. Fab soap box tops mail in premium for the doll.
Advertising doll for Colgate-Palmolive Fab soap detergent.
Walking doll, 7 1/2-8"
1955-1958 Sun Rubber Gerber Baby doll, 11-13" and 18" tall, made of all
rubber, with molded hair and open mouth, designed by Bernard Lipfert, marked on
head: Gerber Baby © Gerber Products Co
and on back: Mfg. by the Sun Rubber Co. Barberton, O., USA Pat. 2118682 Pat.
1950s Sun Rubber Gerber Baby doll, 13"
Joy Dish Soap Doll, 8" tall, head turning walking doll, jointed hard plastic
body, wigged, sleep eyes, closed mouth, molded painted white shoes, a Dress Me
type doll. Advertising doll for Proctor & Gamble, P & G Joy dish soap.
Actual doll maker unknown.
1956 Proctor & Gamble
Joy Dish Soap doll, 8"
1956 Horsman Lifesaver Candy Doll, 11" tall, has the Betty one piece
vinyl stuffed body jointed only at the neck with the Ruthie or Betty
vinyl head mold, rooted hair in the pastel colors of:
sleep eyes, came with a miniature roll of Lifesaver
candy attached at the doll's neck.
Doll shown has pink pastel hair and is
in her original clothing. Doll marked on neck Horsman 20.
Advertising doll for Lifesaver Candy a subsidiary of Kraft Foods.
Photo courtesy of Purple-peep.
1956 Horsman Lifesaver Candy Doll, 11"
1956 Citro Polly Ponds Beauty Doll, 24"
tall, hard plastic walker, sleep eyes, blonde mohair wig, advertising doll for
Ponds Cold Cream products, wearing her original striped jumper, made by
Citro Manufacturing Company
of New York US. Doll is unmarked.
There is another 24" tall fashion type doll, with a
one piece stuffed vinyl body, that was called Citro Polly Pond's Bride
doll sold for $21.95 originally and an
8" tall hard plastic jointed doll named Citro Polly Pond's Bridesmaid
each dressed accordingly, came with a beauty kit, and are
different dolls altogether.
1956 Citro Polly Ponds Beauty Doll, 24"
1957 Colgate-Palmolive Fab, Picture Doll,
a Virga non walker Lucy doll, 7 1/2-8" tall, Ginny type doll, Lucy is
all hard plastic with a jointed body, glued on pale blonde wig, sleep eyes,
closed mouth, dressed in a pink short sleeve taffeta dress with light blue ric
rak trim, straw hat with pink ribbon, pink socks, pink rubber shoes. Fab
soap box tops mail in premium for the doll, plus three other outfits; Wedding
Ensemble, Daytime Dress, Sleepy-time Lounge outfit. Advertising doll
for Colgate-Palmolive Fab soap detergent.
Lucy Picture Doll, 7 1/2-8"
1957 Fortune Toys - Starlet the Luster-Creme Shampoo Doll, 7 1/2" tall,
hard plastic jointed body, sleep eyes, mohair wig, came with a wardrobe.
The Fortune Toy company was connected with Beehler Arts, Ontario Plastic,
Kimport Dolls and Virga.
1957 Inez Holland House
also sold Starlet the Luster-Creme Shampoo Doll plus other dolls
made by various manufactures.
1957 Fortune Toys, Starlet
Luster-Creme Shampoo Doll
1960s Jolly Green Giant cloth doll 16"
1960s Jolly Green Giant cloth doll, 16" tall and Little Sprout
cloth doll who is 10 1/2" tall, both are lithographed cloth rag
advertising dolls by the Green Giant Company.
Country Girl doll, all vinyl and plastic
jointed doll with short curly rooted hair, sleep eyes, closed mouth, dressed in
a white with green print dress and bonnet, advertising doll for Green Giant
1960s Little Sprout cloth doll, 10 1/2"
1960s A & H Telephone Pioneers of America 1893, Belle Doll, 15" tall,
a commemorative Belle doll for their 1960s? anniversary, plastic jointed body
doll with vinyl head, rooted hair, made by A & H Doll Mfg. Inc.
1960s A & H Belle Doll, 15"
1961-1964 Chase Eskimo Pie Boy, (the trade name was used since the 1930s),
15" tall cloth doll, manufactured by the Chase Bag Company.
1960s Chase Eskimo Pie Boy doll, 15"
1962 Kellogg's Cereal company in Kalamazoo, Michigan US, distributed more
than 5 million dolls of various kinds, here is one of their promotions:
1962 Linda Lou
doll, 8-10" tall hard plastic jointed body, vinyl head with rooted hair, sleep
eyes. This doll was sold by a multitude of different companies as their
own brand redressed. Effanbee
as Fluffy and so marked, others without the Effanbee marking:
called her Bonnie marked AE,
named and sold this doll as Margie
(no freckles), Mollyes called her Perky
and Valentine used her for the 13" tall
Perfect Patient doll and possibly others.
1962 Kelloggs Linda Lou doll, 10"
1963-1964 Knorr Soup dolls (a Danish Company), 7 1/2" tall, set of
two dolls (male & female) dressed in various country costumes, made of hard
1960s Knorr Soup dolls, 7 1/2"
1964-1965 Kelloggs Calico Lassie doll, 12" tall, mail in premium thru
Kellogg's Cereal Company, also called by collectors; Ellie Mae
Clampett, as she looked like the character from The Beverly Hillbillies TV
series, also has additional fashions available for purchase separately doll was
made by the Elite Creations. Inc.
and is marked: Unique. Plastic jointed
body, vinyl head with rooted hair, painted eyes, closed mouth.
Photo's courtesy of Chris
1964 Kelloggs Calico Lassie doll ad
1967 Arrow Rubber Gerber Baby doll,
14" tall, all vinyl, sleep eyes with lashes, molded, painted brows and hair,
squeaker, open mouth, drink wet doll, same as prior Gerber doll without
dimples on cheeks, doll was discontinued after a short time, marked on head:
Gerber Baby © Gerber Products Co 1966.
1967 Arrow Rubber Gerber Baby doll 14"
1970s Texaco Cheerleader, 11 1/2" tall, plastic and vinyl teenage fashion
type doll with a jointed body, painted eyes, rooted hair, came with a wardrobe.
It is unknown who actually produced this advertising doll for Texaco.
1970s Texaco Cheerleader doll, 11 1/2"
1972 Horsman Little Debbie doll, 11" tall,
vinyl head with rooted hair, painted upper eyelashes, open smiling mouth,
jointed plastic body, dressed in a short sleeve blue & white check gingham
dress, white apron pinafore with her name of front Little Debbie, matching straw
hat with edges bound in gingham, white socks & black shoes.
Made by Horsman for "Little Debbie Snack
Cakes" 25th anniversary. Marked on head:
Horsman Dolls Inc. 19©72. This same face mold was also used on other
Horsman dolls 1970s-1980s.
1972 Horsman Little Debbie
Snack Cake doll, 11"
1971 Hasbro Bonnie Breck doll, 9" tall, vinyl and plastic jointed body, long
rooted hair, high heel feet, wearing long blue prairie style dress. Doll
marked: Made in Hong Kong. Advertising doll for Breck Shampoo
made by Hasbro.
1971 Hasbro Bonnie Breck doll, 9"
1979-1985 Atlanta Novelty Gerber Baby doll, 17" tall, made of vinyl and
cloth, molded hair, sleep eyes. It is unknown if, how doll is marked.
1980s Atlanta Novelty,
Gerber Baby doll, 17"
Advertising dolls not shown
1895+ Northwestern Consolidated Milling Company,
a Farm Boy doll, 15 1/2" tall, all cloth rag doll of flour sack lithographed
fabric, then cutout and sewn, doll is unmarked, fabric has printed
on chest of
Ceresota Flour, Northwestern's trademark since 1891.
Franklin Mint Collectibles made a porcelain head, hands, feet with a soft body
doll, recreation of the Ceresota Flour Boy in 1986.
1900 Cooks Flaked Rice Co doll, 25" tall,
muslin cloth printed wearing underwear, cut out, stuff and sew dolls, mail in
1904 Buster Brown Shoes Buster Brown Doll, doll material unknown
made by Hamley Brothers of England. 1904-1905 Art Fabric Mills,
Knickerbocker Specialty Co, both made Buster Brown rag dolls. 1929 Buster Brown doll, 16"
composition and cloth doll, made by
Ideal. Horsman also made a Buster Brown doll.
1915 Baker & Bennett Spearmint Kid doll 12 1/2" tall, with
a voice box made with permission of the William Wrigley Company.
1916 Babbitt At Your Service Cleanser Boy,
15" tall, B. T Babbitt Co of New York city, trademark
advertising doll made for them by
Modern Toy Co., came with a can of Babbitt's cleanser. Made by
Modern Toy Company.
1920-1962 Buddy Lee doll, 12 1/2 - 13" tall, made by the
H.D. Lee Company.
1927 Baby Ruth doll, 1929 Chicos doll
registered trade names for Curtis Candy Co.
1930 Quaker Crackels cloth doll, 15" tall,
printed cloth doll, to cut out, sew and stuff advertising doll for crackel
cereal by Quaker Oats Company. Quaker also made a Puffy
1936+ Gerber Baby doll,
from the Gerber Baby Products company located in Fremont, Michigan US,
an 8" tall all one piece cloth doll with printed face and holding a can of
unknown maker. Several manufacturers made Gerber dolls over the
years; Sun Rubber,
1951 Horsman Hanes Baby doll, 18, 21, 22" tall, possibly
other sizes too, vinyl head with molded hair, vinyl lower arms, closed eyes,
yawning mouth, cloth stuffed body and limbs. Came dressed in a two piece
sleeper set in blue, pale green, or pink with a Hanes tag. Doll is marked
Horsman or unmarked.
Advertising doll for Hanes.
1956 Miss Revlon doll, hard plastic, made by
1957 Miss Coty Girl doll, hard plastic, made by
1959 Miss Sunbeam doll, 17" tall, hard
plastic jointed body, vinyl head with blonde rooted hair in an up-do, blue sleep
eyes, closed smiling mouth, wore a blue 1950s style short sleeve dress with a
full skirt, white collar and cuffs, white half apron, socks and shoes.
Marked Eegee on back of neck. Sunbeam bread advertising doll.
Made by the Eegee doll company. In 1970 Horsman also made a
smaller Miss Sunbeam hard plastic doll. Checkmate Promotions, Inc.
made an all cloth Miss Sunbeam doll, actual date unknown, most likely
1960s Arthur Murray Dance
School, Let's Twist Dolls (pair girl & boy), 15"
tall, soft foam stuffed cloth body with wired aperture so body
is bendable, rubber hands and feet/shoes. Clothing is part
of the body, have applied felt facial features, she has yarn
hair and has a label that says "Let's Twist"
made by the Christy Manufacturing Company of Fayetteville N.C.
Chubby Checker released
the song 'The Twist' in 1959 and it debuted on the Dick Clark TV
Show on August 1960.
1960s Betty Blue Bonnet doll, 11 1/2" tall made by
Perfekta. 1960s Sun Maid Raisin doll, 23" tall, made by
1962 Bonnie the Plaid Lassie Doll, E. F. MacDonald's Plaid
advertising doll, 19" tall, vinyl head with short curly rooted hair, sleep
facial features with a closed mouth, hard plastic body jointed at the neck,
shoulders and hips, high heel feet, came dressed in her Scottish Highland outfit
of a navy blue Bonnie Prince Charlie jacket, plaid tartan shawl, one piece dress
with a white bodice a red and navy plaid
tartan pleated skirt,
navy blue Balmoral bonnet, sporran (purse), red knee-hi socks and black ghillies shoes. Doll
is marked P-9,
made by the Skippy Doll Corporation.
1962 Swiss Miss doll, 14" tall, hard plastic
jointed body, vinyl head with blonde rooted hair in pigtails, blue sleep eyes,
closed mouth, wore a blue print short sleeve dress with a black felt bodice and
ric rak trim, white collar and sleeves, socks, shoes. Swiss Miss Hot
Chocolate advertising doll. Doll marked Jolly Toys Inc. 1962.
1962 Thirstee Cry Baby doll, 22" tall, advertising doll for Carnation Milk made by
1965 Chex Cereal doll, 22" tall, Scarecrow
doll with a vinyl head, painted features, open smiling mouth, blue hat, cloth
stuffed body. Doll marked R.P. Co. Advertising doll for
Ralston Purina Chex cereal.
1969 Allergy Annie doll, 15 1/2" tall,
all cloth advertising doll that came with a coloring book, advertising doll for
Honeywell, The Air Cleaner People. The Allergy Annie cloth doll is unmarked,
came with paper mailing label inside the plastic bag.
1972 Sippin Sue, Sippin Sam dolls, 6" tall,
small vinyl dolls with painted facial features and hair, dressed as a cowgirl
and cowboy, each have a hole in the mouth for a straw, came packaged with a cup
with hands shaped to hold onto the rim.
General Mills advertising dolls. Cups are marked GENERAL MILLS 1972
--- KENNER PRODUCTS SIP ALONG. Unknown how/if dolls are marked.