Aetna Doll & Toy Company - Dolls 1901-1925

The Aetna Doll & Toy Company owned by Benjamin Goldenberg was located in New York, they purchased the American Doll and Toy company, also known as the First American Doll Factory, Goldstein & Hoffman & The Hoffman Co. (owned by Solomon D. Hoffman) in 1909 after Hoffman's death, and acquired their famous patent and secret for "Can't Break Em" composition dollheads.  These dolls were meant to compete with the huge German market of imported bisque dolls that were easily broken.  

They supplied several other US doll manufacturers with the Can't Break Em doll heads, until Aetna was acquired by Horsman in 1925, of which they had been supplying them doll heads for sometime, reportedly as many as 4,000 a day.  We don't have any confirmed Aetna dolls to show here, but suggest you check out the early Horsman dolls, as most certainly, some were made for them by Aetna.

The Aetna Doll & Toy Company is best known for their composition dolls.

Early Aetna made dolls, composition shoulder or socket head are marked: F.A.D.F or E.I.H © A.D. Co.

Horsman Dolls 1909-1940's

Aetna Doll & Toy Company - Dolls 1901-1925

| Home | Auctions | Contact Us | For Sale | Forum Board | Links |