1965-1976 Marx Johnny West Doll Family
The Louis Marx Company
was founded in 1919 in New York City as a maker of children's tin wind up toys,
toys, games and more, Marx soon became a leader in the toy industry
and famous for introducing the world to the Yo-Yo in 1928.
1960s-1970s Marx produced hard plastic, vinyl dolls and
action figures. Marx is probably best known during this time for their
Johnny West doll family of Action figures from 1965-1976.
Marx Mexico subsidiary was named Plastimarx. Quaker Oats
bought Marx in 1972 and ceased operating in 1979, the company
name was revived in the 1990's and reissued some figures, but has now
See below for many Marx
Vintage Louis Marx Dolls Identified
Items shown below are for reference
1961 Marx Miss Seventeen doll, 15"
tall, Bild Lilli clone
doll or look a like, but taller. Used
the Bild Lilli Hong Kong head mold. Probably came in several
different hair colors, but too few have surfaced to determine
The Miss Seventeen doll has rooted pony tail
hairstyle, painted facial features with
the high arching eyebrows, wore a helenca knit swimsuit, high
heel shoes and a sash with her name on it and a doll stand.
1961 Miss Seventeen doll, 15"
1962 Marx Bonnie doll, 11 1/2"
tall, teenage fashion doll, Bild Lilli & Barbie clone or
look a like, bubble cut hair-do, fully jointed body including
elbows, and an upper joint on the thighs, painted
facial features, marked on stomach with a circle, Made
in Hong Kong, in the middle of this is Marx inside
an X, then the Roman numerals MCMLXIV,
© Louis Marx & Co. Inc.
This doll looks just like the Petite Miss Marlene doll
pictured next who is much smaller and may have used the Hong Kong Bild Lilli
doll head mold.
Bonnie is a hard to find doll. See the
doll page for other multi-jointed similar dolls.
May 2005 - Thanks to Susan Orchard for
sharing her doll and photo's.
Marx Bonnie doll, 11 1/2"
1962 Marx Miss Marlene
doll, petite 6 1/2 - 7" tall, teenage fashion doll,
Miss Marlene is about the same size as the 1969 Dawn dolls, came
with fashions that could be bought separately. Bubble cut or
pony tail hair style, little Bild Lilli like head mold and facial
features, jointed body, with high heel feet.
doll is also hard to find, but unlike the above 11 1/2"
size, we have seen her a few times at auction.
1962 Marx Miss Marlene
doll 6 1/2"
1963 Marx Miss Marx
doll or Miss
Toddler doll, 18-21" tall, battery operated walker doll.
1963 Miss Marx doll, 21"
1964 Marx Campus Cuties dolls, 5
1/2-6" tall, all molded plastic non-bending figures, eight dolls
in series, either pink or cream colored, doll marked on bottom
of stand: MCMLXIV (1964).
Campus Cuties dolls, 5 1/2-6"
1965-1976 Marx Johnny West
hard vinyl, articulated dolls with molded on colored clothing. Johnny
West, 12" tall, brown molded hair, brown clothing,
wife Jane West,
11 1/2" tall, blonde molded hair, turquoise molded
clothing, daughter's; Janice and Josie West and son's;
and Jamie West, plus more figures.
Johnny West's family
members each had a horse, there were also Indian dolls, both male and female, a Fort Apache,
covered wagons, plastic guns and tons of accessories for hours and hours
of fun! Johnny and his family are also shown at the top of this page.
1965-1976 Johnny West
1965 Marx Twinkie doll, 5" tall,
molded plastic, jointed at neck, shoulder, hips, has painted
white socks & black shoes, molded hair, came with wigs &
washable non-soil rubbery clothing wardrobe, marked: LOUIS
MARX & CO. INC. MCMLXV on back.
Twinkie doll, 5"
1966 Marx Myra doll with Buffet & Accesssories, about 9
1/2" tall, a Skipper sized competitor, rooted hair in a short page
boy, blonde maybe other hair colors too, vinyl posing body,
had a wardrobe, fashion accessories and furniture
Myra with Buffet & Accessories
1975 Marx Archies
doll series, 8 1/2". Archie,
Jughead, Veronica and Betty, comic book characters. They also had
a car, carry case and accessories.
Marx Archies Betty doll, 8 1/2"
1978-1979 Marx Sindy doll, 11
tall, Action Sindy jointed body, jointed wrists, blonde rooted hair, painted eyes & lashes,
she looks similar to Ideal's Tammy dolls. Sindy's black doll friend is
Gayle. Some outfits were exclusively made
and sold only in the USA and Canada. Doll marked 2 Gen 1077/033055X
on heads, Hong Kong on backs.
Pedigree was the originator of
the Sindy doll, who also made and
distributed Sindy everywhere else in the world
1978-1979 Sindy doll, 11 1/2"
Additional Marx Dolls Not
ca. 1950s Marx Amosandra doll, black baby
doll, "Amos n'
Andy's favorite baby is creeping now!" a mechanical crawling Amosandra doll.
1970s Marx Ginny Bones doll, 36"
tall, pink plastic tube bones that were connected to create
Ginny, she has real hands, head with molded hair, and
painted facial features, stationary plastic eyes, weighted feet
kept her up right, others in the Bones family are brother Skinny
Bones, dog Ham Bones & a horse.