Doll Reference - Home page

Dolls For Sale | Forum | Doll Glossary | Doll Marks | Doll Values

search engine by freefind advanced

Doll Categories

ABC Toy Company Dolls 1930s-1950s

By Country

American | English

French | German

Rest of World

By Material 

Bisque | Celluloid

China | Cloth


Hard Plastic

Metal | Papier Mache


Rubber | Wax | Wood

By Type

Advertising Dolls

Antique Lady Dolls

Automata Dolls

Barbie Dolls

Black Dolls

Boudoir Dolls

Carnival Dolls

Dress Me Dolls

Googly Eye Dolls

Kewpie Dolls

Mama Dolls

Mask Face Dolls

Oriental Dolls

Patsy Type Dolls

Playpal Type Dolls




Shop for dolls

ABC Toy Company Mama Doll 17"


ca. 1940s ABC Toy Company Mama Doll 17"ca. composition head and limbs, cloth stuffed body, Mama crier, lightly molded brown hair, brown sleep eyes, closed mouth, doll mark A.B.C. TOY CO.

Other sized Mama dolls were likely available too.



There is very little known about the A.B.C. Toy Company whose dolls and toys were probably distributed through Butler Brothers, it appears the few dolls found marked or with original hangtags were purchased from other doll makers, then dressed and sold.


 A.B.C. Toy Company doll mark A.B.C. Toy Co.

Doll marked on back of neck A.B.C. TOY CO. 




1949-1950s ABC Toy Company Mary Hoyer type doll, 14" tall, all hard plastic, some have molded hair with molded ears beneath the wig, blonde saran wig with curly bangs and two braids tied with plaid bows, blue sleep eyes, real upper eyelashes, painted lower eyelashes, closed mouth, fully jointed body at neck, shoulders and hips, came with an A.B.C. Toy Company tag and booklet with instructions for washing the saran wig.


Shown wearing her original clothing; a sheer short white puff sleeved blouse, red, white and blue jumper plaid with floral trimed suspenders, red plastic belt, matching big plaid hair bows, white nylon socks and red leather shoes with ties.  This same plaid jumper outfit is found on Arranbee's Nanette doll.


Doll is marked on back as shown below like the Mary Hoyer dolls without text inside the circle, it's possible other doll makers also sold this doll and likely Mary Hoyer, herself had sold the mold.


A.B.C. Toy Company doll mark blank raised circle

A.B.C. Toy Company doll mark blank raised circle


1950s ABC Mary Hoyer type doll 14"


1949 ABC Toy Co Mary Hoyer type doll 14"


Additional A.B.C. Toy Company Dolls not shown


ca. 1930s ABC Toy Company Anette Baby doll, 17" tall, composition flange head, lower arms and lower legs, cloth body and upper limbs, stitched hip joints, molded painted brown hair, painted blue eyes with pained upper eyelashes, closed mouth, doll marked Anette Baby A.B.C. Toy



All trademarks are respective of their owners with no affiliation to this site

Doll Reference © Copyright 2004 - 2023 all rights reserved including photos & content