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Aetna Doll & Toy Company 1908-1925

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1928 Horsman Peterkin girl doll, 14"

1928 Horsman Peterkin girl doll, 14"

Campbell Kid head mold


The Aetna Doll & Toy Company owned by Benjamin Goldenberg, was located in New York City, they purchased the American Doll and Toy Company 1892-1909 (advertised in 1907 that they were the only makers of composition head dolls in the USA - made the composition head Fluffy Ruffles doll 1907-1908), was also known as; The First American Doll Factory, Goldstein & Hoffman and The Hoffman Company (owned by Solomon D. Hoffman). 

In 1909 after Hoffman's death, Aetna acquired the famous patent and secret for the "Can't Break Em" composition doll heads.  These doll heads were meant to compete with the huge German market of imported bisque dolls that were easily broken.


1914 to 1919 Aetna trademarked a new material called Adtocolite, this material was light, smooth and tougher than the can't break em composition heads, which were distributed by Horsman.  The early Peterkin doll by Horsman is made of all adtocolite, when the material cracks, circular bands can be seen, which is different than the can't break em composition material, which usually shows a spidery type cracking.



Aetna doll marks F.A.D.F., F.R., EIH c A.D. Co., Soloman Hoffman, Aug. 2nd, 1892


Early Aetna dolls have a composition shoulder or

socket head with a doll identifying mark of


blue ink stamp:

Solomon Hoffman

Patented Aug 2nd 1892

F.R.  E.I.H copyright A.D. Co.



Aetna also supplied several other American doll manufacturers with composition Can't Break Em doll heads until 1925 when they were acquired by Horsman, of whom they had been supplying doll heads for sometime, reportedly as many as 4,000 a day.




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