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Mattel,
Inc.
was established in 1945 to present by Harold Matson and Elliot
Handler in California, USA. Best known for their Barbie and
Friends products they had many baby type dolls, toys and wonderfully
innovative products that have enthralled many a child and continue to
captivate adults with their collector dolls and products over the
years.
Here are some of the
dolls Mattel produced from the 1970's: See also the 1960's
Items
pictured here are for reference only - not for sale.
| 1959- 1976 Barbie Family &
Friends, various sizes, see Barbie Menu for
details. (Barbie dolls are of course are still produced today
but we don't have anything beyond 1976). |

1959
Barbie
Family Menu |
| 1970 Baby Love Light, 20" tall,
stuffed one piece cloth body with plastic head and limbs,
rooted blonde hair, big blue eyes that light up when you
closed her hand around your finger, battery operated with
opening in dolls bottom, wearing turquoise blue cotton printed
pajamas with a lace placket and lace collar.
|
1970 Baby Love Light,
20" |
| 1970-1975 Baby Tender Love,
20" tall, toddler body, one piece soft plastic stuffed body, rooted blond
hair, open mouth. Unsure if shown in original outfit. See the
other Tender Love dolls from this series. |

1970 Baby Tender
Love, 20"
|
| 1970 Hedwig,
Dr. Seuss character doll, talking doll, one piece cloth
stuffed body and head, yellow yarn hair.
|
1970 Hedwig
|
| 1970 Talk a
Littles, 6" tall, pull string talker,
cloth stuffed body
with pink fabric hair, painted on face with one tooth showing
and freckles,
yellow print dress with lace trim. There must have been a series
of these dolls as Amy Sayler has sent a photo of Talk
a Littles - Hi I'm Toofums, I talk! Amy tells me
this was the "baby" of the bunch and it says "I
want a hamburger" among other things.
Photo
courtesy Amy Salyer.
|
1970
Talk
a Littles 6" - Toofums |
| 1970
Shopping Sheryl, 15" tall.
|

1970
Sheryl, 15"
|
1971 Big Jim or Big Josh,
(shown on left) both are 9 1/2" tall. |

1971 Big Jim,
9 1/2"
|
| 1971 Cynthia, 18 1/2" tall,
all vinyl, painted facial features, blue eyes, rooted blonde
hair, see the Cynthia page for more details.
Photo courtesy Robin Englehart
of Vintagelane.com
|

1971
Cynthia
18 1/2"
|
| 1971
Grizzly Adams, 10" tall. |

1971
Grizzly Adams, 10"
|
| 1971-1974 Rock Flowers,
61/2 -7" tall, Dolls were; Heather (long blonde hair), Lilac
(light brown hair), Rosemary (black hair), Iris and Doug.
Came with a 45 rpm record.
See the Rock flower page for details. (I often
confuse these dolls/clothes with the Dawn dolls by Topper Toys, who are the same
size).
|
1971
Heather, 6 1/2"
Rock
Flowers
|
| 1971 How the West Was Won,
10" tall, pictured is the doll - Lone Wolf |
1971
Lone Wolf,
10"
|
| 1971 Talking Twin Kip, 12"
tall, vinyl and cloth, rooted hair, two upper and lower teeth are
showing, talker, marked: 1967 Mattel Inc, Japan. |

1971 Talking Twin Kip,
12"
|
|
1971 Talk Up's, 4 1/2"
tall, have bodies that could be pulled away from their heads to make
them talk. Their facial features are paper pasted on plastic heads.
The Talk Ups included Silly Talk (brunette doll), Funny Talk
(blonde doll), Dressy Talk (doll with orange hair who came with
seven different dresses). In addition, there were cartoon characters
made into Talk Up dolls including Casper the Friendly Ghost, Donald
and Daisy Duck and Mickey and Minnie Mouse.
|

1971 Talk Up's,
4 1/2"
|
| 1972 Baby Bye Bye Diaper, drink
wet doll, cloth body with rubber bottom, pull string and it claps
hands. |

1972 Baby Bye Bye Diaper
|
| 1972 Baby Brother Tender love, boy doll, 12" tall, white
or black doll, anatomically correct doll, marked with a date 1972 on
neck and body. Believe he is shown in original outfit.
|

1972
Baby Brother Tender love, 12" |
| 1972-1975 Tiny Baby Tender Love, newborn 13"
tall.
|
Tiny Baby Tender Love,
13" |
| 1972 Baby Dancerina
12" tall, wears the green and silver tutu, in photo at
bottom right, see also the 1960's page for the other
dancerina dolls. |
Dancerina
dolls, 12"
|
| 1972-1974 Cathy Quick Curl,
15" tall, rooted blonde hair with copper wires that help to hold
the hair setting, blue eyes, came with hairbrush and curlers.
|

1972 Cathy Quick Curl,
15"
|
1972 Fashion
Teeners, 4" tall, looks like a mini Barbie,
glued on hair rather than rooted, came wearing a plastic
swimsuit with additional clothing on a cardboad hang tag with
bubble front. Names were; Coreen, Doreen,
(blondes) Loreen (brunette) & Moreen (redhead).
Dolls are marked on back © 1971 Mattel. These
are VHTF.
Shown on left is Doreen
Fashion Teeners.
|
1972
Loreen, 4"
Fashion
Teeners
|
| 1972 Kiss N' Tell, 15"
tall, stuffed cloth body, talker. |
Photo
N/A
1972 Kiss N' Tell,
15"
|
| 1972 Peachy and Her Puppets,
17" tall, hard bodied pull string talker, rooted blonde hair,
wears a yellow dress, came with several puppets; a dog, bear unsure of
the others. |

1972 Peachy,
17"
|
| 1972 Saucy doll, about 16"
tall, baby type hard plastic and vinyl, rooted blonde curly
short hair, blue sleep eyes with lashes, makes about eight different
faces when her left arm is moved in a circle, think she was dressed in
a pink sun suit with pink and white check inset at neck. |
1972 Saucy
doll, 16"
|
| 1973-1975 Baby Beans,
vinyl head, bean bag doll, 12" tall, talk or non-talk, there were
many in this series; Mama doll with baby, Biffy Beans boy doll and a
variety of different colors. |
1973 Baby Beans,
12" |
| 1973 Welcome Back Kotter,
9" tall dolls, several, from the TV show. |
1973
Kotter,
9" |
| 1973 Pedal Pretty, 15"
tall, stuffed cloth body, vinyl head with painted facial features,
orange yarn hair. Shown in original outfit. |
1973 Pedal Pretty,
15" |
| 1974 Baby Love Notes,
10" tall, stuffed cloth body, vinyl head with rooted
hair, their are various dolls in this series each with it's
own clothing, heads are marked: ©1974.
Photo
courtesy Tracy Isreal
|

1974
Baby Love Notes, 10" |
| 1974 Baby That Away,
height about 13-15" ?, all vinyl, painted facial
features, blue eyes, rooted blonde hair, dressed in a red
romper with white lace trim on collar, head and body marked: 1974. |
1974 Baby That Away,
14" |
| 1974-1978 Sunshine Family;
Dad - Steve 9" tall, Mom - Stephie 9" tall, daughter
Baby Sweetss 3"
tall, and the Grand Parents both, 9" tall.
See the Sunshine & Happy
family page,
these also came in African American and Italian, probably other
nationalities too, but these are all I have found.
Grandma and Grandpa Sunshine
were also sold separately from the "main" family. In
the last year they were produced, 1978, a new version was
released where Baby Sweets had "Grown Up" to be a
little girl doll and she now had a little brother (same mold
as before).
|

1974
Sunshine family |
ca. late 1970's - The Happy
Family - were the black friends of the Sunshine Family
using the same molds. Just like the Sunshine Family, they
original came with dad (Hal), mom (Hattie), and Baby Hon. The
Happy grandparents were also sold separately. Also like the
Sunshine Family, Baby Hon grew up to be a little girl and got
a new baby sibling in 1978. The little girl versions of Sweets
and especially Hon are probably the hardest to find of the
Sunshine Family line because they were only produced for about
a year. This information was shared by Elizabmo,
Thanks for sharing! |
Photo N/A
ca. late 1970's - The Happy
Family |
| 1975 Hush Lil Baby, 15"
tall, battery operated talker. |
1975 Hush Lil Baby,
15" |
| 1976 Baby Come Back, 16"
tall, found these but do not know if they are dressed in
original outfits, or their could have been several different
outfits. |
1976 Baby Come Back,
16" |
| 1976 Star Spangled dolls;
"Beautiful People and Moments in History Series", New England Girl,
#7940 Pioneer Girl - Sara Jane Benson, Southern Belle, (used the Sunshine
family adults) marked 1973 Made in Taiwan. |
1976
Pioneer Girl-
Star Spangled
Dolls |
| 1976-1978 Honey Hill Bunch,
4" tall, cloth dolls with vinyl heads and rooted hair, on one of
their hands is a piece of velcro so they could carry their accessory.
Dolls are: Darlin, Hayseed, I.Q., Little Kid, Slugger (or
Battie), Solo, Miss Chevus, Sweetlee, Curly Q, Irish Eyes,
Spunky, Sunflower, Rickety Rig and the dog Chum.
See the Honey Hill pages: 01
| 02 | for more details.
|
1976
Hayseed 4" - Honey Hill Bunch |
| 1978 Baby Grows Up, 16-18"
tall, pull string makes the doll grow from an infant to a toddler, and
each has a set of clothing. |
1978
Baby Grows Up, 16" |
| 1978 Charlie's Angels,
11 1/2" tall, from the 1970's TV show, actress's were:
Farrah Fawcett, Kate Jackson, Sheryl Ladd & Jaclyn Smith. |
1978Kate
Jackson,
11 1/2" |
| 1978 Debbie Boone,
11 1/2" tall. |
Photo
N/A
1978 Debbie Boone,
11 1/2" |
| 1978 Donny or Marie Osmond,
12" tall, 1979 Jimmy Osmond, 10" tall.
|
1978
Osmond dolls, 12"
|
| 1979-1980 Guardian Goddess's, 11
1/2"-12" tall, Moon Mystic and Sun Spell, arms go up and down,
costume comes off to reveal a Super Girl outfit. Separate
outfits were also available. HTF. |
1979
Moon Mystic
11 1/2" |
| 1979 Gorgeous
Creatures - Princess Pig , 7 1/2"
tall, all cloth stuffed body, dressed in a pink formal gown with big
picture hat, black fishnet stockings & black high heel
shoes. |
1979 Princess Pig,
7 1/2" |
|