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Mattel, Inc. - Dolls 1970's

Mattel, Inc. was established in 1945 to present by Harold Matson and Elliot Handler in California, USA.  Best known for their Barbie and Friends products they had many baby type dolls, toys and wonderfully innovative products that have enthralled many a child and continue to captivate adults with their collector dolls and products over the years.

Here are some of the dolls Mattel produced from the 1970's:  See also the 1960's

Items pictured here are for reference only - not for sale.

1959- 1976 Barbie Family & Friends, various sizes, see Barbie Menu for details. (Barbie dolls are of course are still produced today but we don't have anything beyond 1976).

1959 Barbie Family Menu

1970 Baby Love Light, 20" tall, stuffed one piece cloth body with plastic head and limbs, rooted blonde hair, big blue eyes that light up when you closed her hand around your finger, battery operated with opening in dolls bottom, wearing turquoise blue cotton printed pajamas with a lace placket and lace collar.

1970 Baby Love Light by Mattel

1970 Baby Love Light, 20"

1970-1975 Baby Tender Love, 20" tall, toddler body, one piece soft plastic stuffed body, rooted blond hair, open mouth. Unsure if shown in original outfit.  See the other Tender Love dolls from this series.

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1970 Baby Tender Love, 20"

1970 Hedwig, Dr. Seuss character doll, talking doll, one piece cloth stuffed body and head, yellow yarn hair.

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1970 Hedwig

1970 Talk a Littles, 6" tall, pull string talker, cloth stuffed body with pink fabric hair, painted on face with one tooth showing and freckles, yellow print dress with lace trim.  

There must have been a series of these dolls as Amy  Sayler has sent a photo of Talk a Littles - Hi I'm Toofums, I talk!  Amy tells me this was the "baby" of the bunch and it says "I want a hamburger" among other things.

Photo courtesy Amy Salyer.

1970 Talk a Littles 6" - Toofums

1970 Shopping Sheryl, 15" tall.

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1970 Sheryl, 15"

mattel_big_josh1971.jpg (12773 bytes)1971 Big Jim or Big Josh, (shown on left) both are 9 1/2" tall.

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1971 Big Jim, 9 1/2"

1971 Cynthia, 18 1/2" tall, all vinyl, painted facial features, blue eyes, rooted blonde hair, see the Cynthia page for more details.

Photo courtesy Robin Englehart of Vintagelane.com

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1971 Cynthia 18 1/2"

1971 Grizzly Adams, 10" tall.

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1971 Grizzly Adams, 10"

1971-1974 Rock Flowers, 61/2 -7" tall, Dolls were; Heather (long blonde hair), Lilac (light brown hair), Rosemary (black hair), Iris and Doug.  Came with a 45 rpm record.  

See the Rock flower page for details. (I often confuse these dolls/clothes with the Dawn dolls by Topper Toys, who are the same size).

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1971 Heather, 6 1/2" 

 Rock Flowers

1971 How the West Was Won, 10" tall, pictured is the doll - Lone Wolf

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1971 Lone Wolf, 10"

1971 Talking Twin Kip, 12" tall, vinyl and cloth, rooted hair, two upper and lower teeth are showing, talker, marked: 1967 Mattel Inc, Japan.

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1971 Talking Twin Kip, 12"

1971 Talk Up's, 4 1/2" tall, have bodies that could be pulled away from their heads to make them talk. Their facial features are paper pasted on plastic heads. The Talk Ups included Silly Talk (brunette doll), Funny Talk (blonde doll), Dressy Talk (doll with orange hair who came with seven different dresses). In addition, there were cartoon characters made into Talk Up dolls including Casper the Friendly Ghost, Donald and Daisy Duck and Mickey and Minnie Mouse.

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1971 Talk Up's, 4 1/2"

1972 Baby Bye Bye Diaper, drink wet doll, cloth body with rubber bottom, pull string and it claps hands.

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1972 Baby Bye Bye Diaper

1972 Baby Brother Tender love, boy doll, 12" tall, white or black doll, anatomically correct doll, marked with a date 1972 on neck and body.  Believe he is shown in original outfit.

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1972 Baby Brother Tender love, 12"

1972-1975 Tiny Baby Tender Love, newborn 13" tall.

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Tiny Baby Tender Love, 13" 

1972 Baby Dancerina 12" tall, wears the green and silver tutu, in photo at bottom right, see also the 1960's page for the other dancerina dolls.

Mattel Dancerina dolls 1970's

Dancerina dolls, 12"

1972-1974 Cathy Quick Curl, 15" tall, rooted blonde hair with copper wires that help to hold the hair setting, blue eyes, came with hairbrush and curlers.

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1972 Cathy Quick Curl, 15"

teeners_doreen1971.jpg (39896 bytes)1972 Fashion Teeners, 4" tall, looks like a mini Barbie, glued on hair rather than rooted, came wearing a plastic swimsuit with additional clothing on a cardboad hang tag with bubble front.  Names were; Coreen, Doreen, (blondes) Loreen (brunette) & Moreen (redhead).  Dolls are marked on back © 1971 Mattel.  These are VHTF.

Shown on left is Doreen Fashion Teeners.

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1972 Loreen, 4"

Fashion Teeners

1972 Kiss N' Tell, 15" tall, stuffed cloth body, talker.

Photo N/A

 

1972 Kiss N' Tell, 15"

1972 Peachy and Her Puppets, 17" tall, hard bodied pull string talker, rooted blonde hair, wears a yellow dress, came with several puppets; a dog, bear unsure of the others.

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1972 Peachy, 17"

1972 Saucy doll, about 16" tall, baby type hard plastic and vinyl, rooted blonde curly short hair, blue sleep eyes with lashes, makes about eight different faces when her left arm is moved in a circle, think she was dressed in a pink sun suit with pink and white check inset at neck.

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1972 Saucy doll, 16"

1973-1975 Baby Beans, vinyl head, bean bag doll, 12" tall, talk or non-talk, there were many in this series; Mama doll with baby, Biffy Beans boy doll and a variety of different colors.

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1973 Baby Beans, 12"

1973 Welcome Back Kotter, 9" tall dolls, several, from the TV show.

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1973 Kotter, 9"

1973 Pedal Pretty, 15" tall, stuffed cloth body, vinyl head with painted facial features, orange yarn hair.  Shown in original outfit.

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1973 Pedal Pretty, 15"

1974 Baby Love Notes, 10" tall, stuffed cloth body, vinyl head with rooted hair, their are various dolls in this series each with it's own clothing, heads are marked: ©1974.

Photo courtesy Tracy Isreal

1974 Baby Love Notes 10" tall

1974 Baby Love Notes, 10"

1974 Baby That Away, height about 13-15" ?, all vinyl, painted facial features, blue eyes, rooted blonde hair, dressed in a red romper with white lace trim on collar, head and body marked: 1974.

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1974 Baby That Away, 14"

1974-1978 Sunshine Family; Dad - Steve 9" tall, Mom - Stephie 9" tall, daughter Baby Sweetss 3" tall, and the Grand Parents both, 9" tall. See the Sunshine & Happy family page, these also came in African American and Italian, probably other nationalities too, but these are all I have found.

Grandma and Grandpa Sunshine were also sold separately from the "main" family. In the last year they were produced, 1978, a new version was released where Baby Sweets had "Grown Up" to be a little girl doll and she now had a little brother (same mold as before).

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1974 Sunshine family


ca. late 1970's - The Happy Family - were the black friends of the Sunshine Family using the same molds. Just like the Sunshine Family, they original came with dad (Hal), mom (Hattie), and Baby Hon. The Happy grandparents were also sold separately. Also like the Sunshine Family, Baby Hon grew up to be a little girl and got a new baby sibling in 1978. The little girl versions of Sweets and especially Hon are probably the hardest to find of the Sunshine Family line because they were only produced for about a year.  This information was shared by Elizabmo, Thanks for sharing!
Photo N/A

ca. late 1970's - The Happy Family 

1975 Hush Lil Baby, 15" tall, battery operated talker.

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1975 Hush Lil Baby, 15"

1976 Baby Come Back, 16" tall, found these but do not know if they are dressed in original outfits, or their could have been several different outfits.

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1976 Baby Come Back, 16"

1976 Star Spangled dolls; "Beautiful People and Moments in History Series", New England Girl, #7940 Pioneer Girl - Sara Jane Benson, Southern Belle, (used the Sunshine family adults) marked 1973 Made in Taiwan.

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1976 Pioneer Girl-

Star Spangled Dolls

1976-1978 Honey Hill Bunch, 4" tall, cloth dolls with vinyl heads and rooted hair, on one of their hands is a piece of velcro so they could carry their accessory.  Dolls are: Darlin, Hayseed, I.Q., Little Kid, Slugger (or Battie), Solo, Miss Chevus, Sweetlee, Curly Q, Irish Eyes, Spunky, Sunflower, Rickety Rig and the dog Chum.  

See the Honey Hill pages: 01 | 02 | for more details.

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1976 Hayseed 4" - Honey Hill Bunch

1978 Baby Grows Up, 16-18" tall, pull string makes the doll grow from an infant to a toddler, and each has a set of clothing.

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1978 Baby Grows Up, 16"

1978 Charlie's Angels, 11 1/2" tall, from the 1970's TV show, actress's were:  Farrah Fawcett, Kate Jackson, Sheryl Ladd & Jaclyn Smith.

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1978Kate Jackson, 11 1/2"

1978 Debbie Boone, 11 1/2" tall.

Photo N/A

 

1978 Debbie Boone, 11 1/2"

1978 Donny or Marie Osmond, 12" tall, 1979 Jimmy Osmond, 10" tall.

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1978 Osmond dolls, 12"

1979-1980 Guardian Goddess's, 11 1/2"-12" tall, Moon Mystic and Sun Spell, arms go up and down, costume comes off to reveal a Super Girl outfit.  Separate outfits were also available.  HTF.

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1979 Moon Mystic 11 1/2"

1979 Gorgeous Creatures -  Princess Pig , 7 1/2" tall, all cloth stuffed body, dressed in a pink formal gown with big picture hat, black fishnet stockings & black high heel shoes.

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1979  Princess Pig, 7 1/2"

Mattel, Inc. - Dolls 1970's

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