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Ideal Toy Company dolls 1940s

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1940s Ideal Baby Beautiful doll with two squiggly curls face

1945 Ideal Baby Beautiful doll 18"

Ideal Novelty and Toy Company began in 1906 by 1938  they changed the company name to Ideal Toy Company. 

 

Ideal dolls are made of wood, cloth, composition, hard plastic, vinyl and magic skin and are considered to be very good quality. 

 

In 1982 the Ideal Toy Company was acquired by the CBS Toy Company, which later went out of business.

 

See below the many 1940s Ideal dolls identified

 

 

Antique to vintage Ideal Dolls For Sale, use the search box to type a specific doll name, this is a category site wide ebay search, so be sure to include your search term plus Doll or anything you may want to purchase. 

 

Good luck we hope you find the doll of your dreams.

 

Vintage 1940s Ideal Dolls Identified

Items shown below are for reference

1940-1942 Ideal Judy Garland doll, 21" tall, from strike up the Band.  All composition jointed body, brown sleep eyes, human hair brown wig, open smiling mouth with four teeth.  Has a rounder face than Deanna Durbin (used the DD mold).  Marked on head:  Made in U.S.A.  Marked on back: Ideal Doll (backward) 21 

1940 Judy Garland 21"

1940 Judy Garland doll, 21"

1940 Ideal Magic Skin Baby Doll, 14-15" tall,  all latex magic skin stuffed body baby doll, heads are usually marked IDEAL.

ideal_magic_skin_baby14a.jpg (16519 bytes)

1940 Magic Skin Baby Doll, 14"

1940s-1950s Hedwig Dolls, 14" tall, unmarked, early ones are composition and later ones of hard plastic, based on Marguerite Lofft De Angeli (b. 1889  d. 1987) children's fiction stories from 1935-1950s, the doll, wigs and clothing were designed and selected from the books by her friend Hedwig Ryglewicz.  Mrs. De Angeli the Grande Dame of children's literature an illustrator in America, was selected a Member of the Michigan Women's Historic Hall of Fame in 1984 and won numerous awards for her books and illustrations over the years and many school children will remember her books that seem to be a staple of libraries and classrooms. 

 

The two ladies selected a generic unmarked 14" Ideal doll (looks similar to the Toni's and some were the Mary Hoyer doll mold also initially made by Ideal) and ordered 100 dolls, to make into the dolls that were portrayed in Marguerite's books.  The (9) dolls that were made; Lydia, Suzanne, Elin, Hannah, Anelia, Cecelia, April, Tadd & Yonie Wondernose (last two are both boy dolls).  These dolls were produced for 20 years, while unmarked they did have a yellow and black wrist tag that identified them.

deangeli_suzanne_book1937a.jpg (22154 bytes)

1937 Petite Suzanne book cover

 

 

 

 

See the de Angeli & Hedwig page for lots more details & photo's.

 

ideal_plassie_anne2.jpg (8604 bytes)1942-1947 Ideal Plassie Doll, 18 to 24" tall, baby doll with magic skin kapok stuffed body with crier, molded painted hair, sleep eyes. Doll was reissued in 1946-1947 with the cloth body, as shown. 

Anne's 1946 Ideal Plassie doll is 21" tall, hard plastic head with sleep eyes, cloth stuffed body and upper legs, plastic arms and lower legs, crier Marked: IDEAL DOLL MADE IN THE U.S.A.  PAT. No 2252077.

Photos courtesy of Anne

ideal_plassie_anne2bo.jpg (33984 bytes)

1946 Plassie doll,

with a cloth body 21"

1943 Ideal Honey Baby doll, 15" tall, composition head and limbs, cloth body with crier, sleep eyes, closed mouth, curly molded hair.  Doll marked: 20 Ideal Doll Made in USA.

1943 Ideal Honey Baby doll 15"

1943 Honey Baby doll 15"

1945-1947+ Ideal Baby Beautiful doll, 17-27" tall, cloth body, composition flange head with molded hair, distinctive two molded squiggly curls on her forehead, (after 1949 the Baby Beautiful doll was made of hard plastic), partial composition arms and legs, sleep eyes, open mouth.  Doll is unmarked, but her large forehead squiggle curl is unique and helps identify her.

 

This is the Baby doll that was shown in the 1947 Miracle on 34th Street, Christmas movie, with young child star actress Natalie Wood.

1940s + Ideal Baby Beautiful doll 27"

1945-47 Baby Beautiful doll 27"

Two squiggly curls on forehead

1945 Ideal Miss Curity doll, 18-22" tall, all composition jointed body, wigged, sleep eyes, closed mouth, wears a nurse uniform, doll is unmarked.

 

There is also a 1953 Ideal Miss Curity doll made of hard plastic, with the Toni body and markings, who is part of the Toni family of dolls.

ideal1945ms-curity.jpg (11737 bytes)

1945 Miss Curity doll 18"

1947 Ideal Sparkle Plenty doll, 15" tall, hard plastic head, magic skin kapok stuffed latex body, molded and painted or  yellow yarn hair with sleep eyes and closed mouth; daughter of Gertie Gravel and Bob Oscar Plenty (B.O. Plenty, lol) of the Dick Tracy comic strip, marked;  Made in U.S.A. Pat. No. 2252077.

1947 Sparkle Plenty doll

1947 Sparkle Plenty doll, 15"

1948-1953 Ideal Baby Coos doll, 14-16" tall, cloth or magic skin body, composition or hard plastic head, sleep eyes, molded hair, closed mouth, marked on head: 14 IDEAL DOLL, MADE IN U.S.A or IDEAL DOLL MADE IN USA on back:  Ideal Doll 14.

ideal_baby14coos1948.jpg (17594 bytes)

1948-1953 Baby Coos doll, 14" composition head

ideal_brother_coos40s_yasmin.jpg (8894 bytes)1948-1953 Ideal Brother Coos doll is 25" tall, is a toddler with composition head, chest plate, arms, legs, cloth body. He "Coos" when you lay him back, brown painted hair with a curl in front, brown sleep eyes, molded lashes.  Mark on neck is Ideal Doll, Made in USA.

Photo courtesy of Yasmin

 

ideal_brother_coos40s_yasmin2.jpg (9880 bytes)

1948-1953 Brother Coos doll, 25"

1948-1953 Ideal Sister Coos doll, 25 - 30" tall, toddler cloth body with hard plastic head and limbs.  She "Coos" when you lay her down, wigged, blue sleep eyes.  Marked: IDEAL DOLL, MADE IN U.S.A or IDEAL DOLL MADE IN USA.

 

Photo is courtesy of Patkan

ideal-sister-coos-patkan.jpg (8465 bytes)

1948-1953 Sister Coos Doll, 25"

ca. 1948 Ideal Seventeeny Doll, 14 1/2 or 17" tall, all hard plastic jointed Toni like body, mohair pigtail wig, sleep eyes, closed mouth.  Believe these are unmarked, rare doll.

ca. 1948 Ideal Seventeeny Doll, 17"

ca. 1948 Seventeeny Doll, 17"

ca. 1948 Ideal Pre Toni doll, 14" - several sizes, all composition jointed body, Toni doll head mold, sleep eyes, real upper lashes, painted lower lashes and painted facial features, mohair wig, closed mouth.  Unsure how marked, but think they used just the Ideal Toy Corp. name, without the P # marking of the later dolls, or unmarked.

 

Photo courtesy of Dollolgy

ca. 1948 Ideal Pre-Toni doll, 14"

ca. 1948 Pre-Toni doll, 14"

ca. 1948 Ideal Pre Toni doll - several sizes, all composition jointed body, Toni doll head mold with mohair wig, or see next doll, sleep eyes, real upper lashes, painted lower lashes and closed mouth.  Unsure how marked, but think they used just the Ideal Toy Corp. name without the P # marking, of the later dolls, or unmarked.

ca. 1948 Ideal Pre-Toni doll, 14"

ca. 1947 Pre Toni doll, 19"

1949-1953 Ideal Toni dolls, 14-22 1/2" tall, all hard plastic jointed body, the earliest dolls wore a nylon wig in various styles & hair colors, the later heads had rooted hair, sleep eyes usually in blue, real upper eyelashes painted lower lashes, closed mouth.  This is the "Toni Home Permanent" doll, there were lots of separate outfits available, too.  The smaller sized dolls have the same head mold as shown above, but the big girl at 22 1/2" looks quite a bit different than the smaller dolls.    

 

The other dolls that used the Toni marked body are: Harriet Hubbard Ayer, Miss Curity nurse, Mary Hartline, Betsy McCall and Princess Mary.  The Ruth and Sara Ann dolls are shown on the 1950s page.

 

Here's a full page of some of the various sized and tagged Toni doll clothing.      

1949-1953 Ideal Toni doll, 22 1/2"

1949-1953 Toni doll, 22 1/2"


Toni doll sizes are marked:

14" marked P-90, 16" marked P-91, 19" marked P-92, 21" marked P-93,  22 1/2" marked P-94 rare size

 

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