Guide to Identifying the #2 Most Sold Dolls – Mama or Baby Dolls
Long, long ago another type of doll dominated the doll market – Mama Dolls!
Messaging and communication by people around the world existed with a family gathering around a radio, yes even royal families or purchasing newspapers or magazines in black and white print. No Internet, cell phones, computers or television with video images to promote and advertise a brand or product existed.
On June 11 in 1918 Georgene Averill – Madame Hendren – patented and created an improved baby doll. Averill’s Lyf–Lyk (Life-Like) doll is the size of a human infant child, it has a composition flange head with molded painted hair and eyes, a closed mouth with cloth upper arms and partial composition lower arms and hands, a wide cloth stuffed body torso and straight, swinging cloth legs with stitched heeled feet (exclusive to Averill’s doll) to simulate walking when led.
What is a Mama doll? Not long after production had begun a voice box was added to the Averill dolls tummy that cried Ma-Ma when the doll is tilted. This feature is how Mama dolls got their name. By 1921 Mama dolls were also patented in England.
During 1923 around 80% of all dolls preferred by a child in the United States were Mama dolls. By 1926 the European bisque head doll market dominance ended due to costly production and high import tariffs. The composition head Mama doll created the United States dominance in the doll market. 2026 – Today 80% of all plastic dolls are made in China, designed by many doll makers and sold elsewhere.
A guide to help date Mama or Baby dolls by body style

1928 American Mama full composition legs doll 20″ – In 1927 American Mama composition dolls had slimmer cloth bodies and partial composition lower legs were introduced, about 1928 composition swivel shoulder heads, cloth firmly stuffed body, full composition limbs thus the dolls could stand unaided.
Too many Mama dolls are look a like’s and unmarked, making it nearly impossible to identify a Mama or Baby composition doll with certainty. Unmarked head molds could be used by different doll makers. Sometimes the best you can do is describe it as a Mama or Baby type doll and estimate when the doll was made.
By the mid-1940s composition Mama dolls have full composition legs with a left and right foot with a big toe. Mama dolls popularity continued to decline and doll makers replaced composition with plastic invented during World War II. By the early to mid 1950s most dolls are made of hard plastic and the era of Fashion dolls begin, those doll makers are listed on the hard plastic doll page.
Mama Type Dolls Identified

ca. 1939+ Horsman Genuine Art Mama type doll 23 1/2″ composition head with molded hair and forked curl on forehead, sleep eyes, open mouth, cloth stuffed body with crier, doll mark Horsman, Ideal Doll or unmarked, head mold also sold by others; Arranbee My Dream Baby, Sears Baby Sunshine doll, plus more.
Note: The Horsman Genuine Art doll with molded hair was also sold on an all composition body.
Find Mama doll values
Mama composition doll makers or distributor Name Brands
(1920s to 1940s doll companies who made composition dolls, probably made Mama dolls too)
ABC Toy Company
Acme Toy Company
Alexander Doll Company
Louis Amberg
American Bisque Doll Company
– American Beauty Doll rose label
American Character Doll Company
American Stuffed Novelty
Arranbee Company dolls (R & B)
Atlas Doll & Toy Company
Averill, Hendren Doll Company
Baby Phyllis Doll Company
Albert Bruckner & Sons
Bing Brothers
Butler Brothers
Century Doll Company
Chessler Doll Company
L. Cohen & Sons Company Elco dolls
Davis & Voetsch dolls
Domec Company
Eegee (Goldberger)
Effanbee (F & B)
European Doll Manufacturing Company
Gem Toy Company
Arthur Gerling Toy Company
Goodyear Toy Company
Hitz, Jacobs & Kassler dolls
Horsman Doll Company
Ideal Doll & Toy Company
Jeanette Doll Company (Freundlich)
Joy Doll Corporation
K & K Toy Company
Kämmer & Reinhardt
Katagini Brothers
JDK Kestner (German)
J. H. Kletzin Company
Loeffler & Diller
Louisville Doll & Novelty Co
Metropolitan Doll Co
M & S Shillman Doll Co
Modern Doll Company
Mollyes Doll Company
Montgomery Wards store
Mutual Novelty Company
National Doll Company
Natural Doll Company
Nibur Novelty Company
Paramount Doll Company
Penn Stuffed Toy Company
Perfect Toy Manufacturing Company
Pollyanna Doll Company
Pressner & Corporation dolls
Primrose Doll Company
R B & L Manufacturing Company
Regal Doll Manufacturing Company
Reisman, Barron Company
Reliable Manufacturing (Canada)
Royal Doll Manufacturing Company
Russell Company dolls (England)
S & S Doll Company
Sayco Doll Corporation
JL Schilling & Warner talking dolls
Schoenhut Doll Company
Sears department stores
Self Sell Doll Company
Seymour Company (England)
Star Doll & Toy Company
Uneeda Doll Company
Well Made Doll Company
Louis Wolf & Company
Woodtex Company





