Ideal Novelty and Toy Co.

Ideal Novelty and Toy Co. - Dolls 1960's

Ideal Novelty and Toy Company began in 1902-1982, and originally produced teddy bears, in the 1930's they made Shirley Temple, Judy Garland and Deanna Durbin dolls as well as supplied to other doll manufacturers. They were first in their industry to make hard plastic dolls after World War II. Their dolls are made of; wood, cloth, composition, hard plastic - Patent #2252077, vinyl and magic skin and are considered to be very good quality. Ideal Toy Co. was acquired by the CBS Toy Co. in 1982 which later went out of business.

Here's some of the dolls we have found made by Ideal in the 1960's:

1960-1961 Peter Playpal, 38" tall, head marked: ©Ideal Toy Corp./BE-35-38. Rooted hair, blue sleep eyes, closed slight smiling mouth.

See the Ideal Dolls 1950's page for the rest of the Patti Playpal - family of dolls. Also use the search box to find other Playpal types.

1960 Peter Play Pal, 38"

1960-1961 Pattite, 18" tall, all vinyl strung doll with rooted saran hair with bangs, sleep eyes, closed mouth, looks like a small Patti Playpal, wore a red and white check dress with white pinafore, white socks and black mary jane shoes, marked: Ideal Toy Corp/G-18. In 1961 she was a walker.

1960 Pattite, 18"

1960 Shirley Temple Playpal, 36" tall, doll with vinyl head and hands, hard plastic body, rooted saran light brown curly hair, sleep eyes, open smiling mouth with teeth and dimples marked: Ideal Doll/ST-35-38-2 on head, some have jointed wrists. Shown in the rare Heidi outfit.

Photo used with permission of Loretta at Shirley Temple Dolls - this is a Great site for all things Shirley Temple and much more.

1960 Shirley Temple,
Play Pal, 36"

1960-1961 Saucy Walker, 28, or 32" tall, similar to the 1950's Saucy doll, but larger, and these maybe harder to find or less common. All vinyl with short rooted saran hair, sleep eyes, closed mouth.

28" tall was wearing a red and white print dress with a heart with "Saucy" embroidered on it, marked: ©Ideal Toy Corp./T-28X-60 or Ideal Toy Co/BYE S285.

32" tall was wearing a blue print dress with white pinafore marked: ©Ideal Toy Co/BYE 32-35.

Photo doll is not shown in original clothing.

1960's Saucy Walker, 32"

1960 Bonnie Baby, 12" tall, all vinyl, sleep eyes, molded hair, open mouth, drink wet type, wore a dress with bonnet, booties and had a diaper and bottle.

1960 Bonnie Baby, 12"

1960 Bye Bye Baby, 25" tall, all vinyl with molded hair, sized like a six month only baby, strung body, sleep eyes, very detailed hands and feet, hole in mouth, drink wet type, wore a flannel sleeper with snaps down the front, marked: ©Ideal Toy Corp./L25NB.

My Mom has been a doll hoarder, ummm collector since she was a little girl, lol. One of her favorite dolls was an Ideal Bye Bye Baby doll. Her mean little brother had decapitated him and chucked his head out the window. My Grandma didn't know how to have the doll fixed so he was thrown away. My Mom thought she would never see him again, until an online auction that is. Still, every time we found him, he was either too expensive or we were outbid in the last seconds. I saved my pennies for a while and just before Christmas last year (2004) I finally won an auction for her. I liked him sooo much, bought one for myself too :) He is a spoiled baby boy, with an extensive real baby wardrobe that Mother enjoys shopping for him.

Photo and story behind her doll, courtesy of Yasmin.

1960 Bye Bye Baby, 25"

1961 Miss Ideal, 25 or 30" tall, all vinyl with rooted hair, sleep eyes, jointed body including ankles and wrists, came with a beauty kit and comb, head marked: ©Ideal Toy Corp. SP-25-S.

Photo of 1961 Miss Ideal, 30" tall, head marked: ©Ideal Toy Corp SP-30-S.

1961 Miss Ideal, 30"

1961 Daddy's Girl, 38 or 42" tall, Playpal sized, vinyl head and arms, plastic body with twist waist and jointed ankles, rooted blonde hair, sleep eyes with lashes, closed smiling mouth, was the size of a 12 or 13 year old girl. Marked: ©Ideal Toy Corp./G 38 or G-42-1 on body.

1961 Daddy's Girl, 42"

1961 Lori Martin, 30, 38 or 42" tall, (National Velvet TV show personality), Playpal sized, back marked: Metro Goldwyn Mayer Inc./Mfg. by/Ideal Toy Corp/G-30, or G-38, long dark brunette rooted hair, sleep eyes, some have jointed ankles, twist waist, and usually dressed in jeans, a plaid shirt and vinyl boots.

The 42" doll was a store display model and only 50 were produced marked: Metro Goldwyn Mayer Inc./Mfg. by/Ideal Toy Corp/G-42, was wearing a jumper with a white blouse.

1961 Lori Martin, 42"

1961 Mitzi, 11 1/2" tall, Bild Lilli clone or Barbie competitor doll, her head will remind you somewhat of the later designed Tammy dolls, she was discontinued before the Tammy dolls came out in 1962. Doll is marked on back with her name.

1961 Mitzi, 11 1/2"

1961 Carol Brent or Liz, 15 1/2" tall, looks like Tammy's mom but taller, Carol was sold thru Montgomery Wards, very detailed hands, both marked on head: M-15-L and on back; ® Ideal Toy Corp./M-15. Separate fashions were available.

1961 Carol Brent or Liz,

15 1/2"

1961-1964 Kissy, toddler doll, 22 1/2" " tall, marked on head: Ideal Toy Corp/K-21-L, and on back: Ideal Toy Corp./K22/Pat. Pend, white or black versions.

1963-1964 Kissy Baby, 22" tall, "The new kissing doll", vinyl head, body, and arms, bent legs, press belly and hands come together, head tilts forward and lips pucker and makes a kissing sound, .marked on head: Ideal Toy Corp/K-21-L-1, and on back: Ideal Toy Corp./K-22/US Pat.No. 3,054,215.

1963-1968 Tiny Kissy, 16" tall, smaller version of Kissy, marked on head: Ideal Toy Corp/K-16-1 and same marking with last digit 2 on back. Also a a black or African American version.

1961-1964 Kissy Family

Photo courtesy of Yasmin

1961-1970's Thumbelina, 9, 14, 16, or 20" tall, Newborn, Tiny or Toddler, vinyl and cloth doll, painted eyes, rooted hair, wind key in back makes the head and body wiggle like a real baby, various markings the 16" doll head is marked: Ideal Toy Corp./OTT-16. Photo at right does not show the original clothing.

1961 Tiny Thumbelina, 14"

1962-1966 Tammy, 12" tall, 1962 Tammy first version had rooted bubble cut hair style, straight legs, marked on head: ©Ideal Toy Corp./BS-12/1, on back: ©Ideal Toy Corp./BS-12/2 for platinum hair, /3 blonde, /4 brunette. 1964 Pos'n Tammy, has fuller hair with a braided bun, has bendable legs. 1965 Tammy Grown Up, has a slimmer body and short pageboy hairstyle, bendable legs, is Marked on head: 1965 Ideal, T-12-E.

1962-1966 Tammy's Family; 8" - 13" tall; Mom & Dad, big brother; Ted, little sister; Pepper, little brother; Pos'n Pete. Pepper's friends; Patti (Ward's exclusive), Dodi, & Pos'n Salty (same doll as Pos'n Pete) & Tammy's boyfriend; Bud. Also Tammy friends; Misty and Glamour Misty or Miss Clairol. Link to see the full Tammy Family page.

1962 Tammy, 12"

1963-1964 Baby Pebbles, 14" tall, Flintstones cartoon characters, and a toddler sized Pebbles 16" tall and 1964-1966 Tiny Pebbles 12" tall. Should have Hanna Barbera Prods, Inc.+ Ideal Toy Corp/FS-8 1/4/1965 in marking.

1963 Baby Pebbles, 14"

1964 Cuddly Kissy, 16" tall, part of the Kissy family of dolls, vinyl head arms and soft body, rooted blonde hair, sleep eyes, squeeze the doll and she hugs and kisses.

Photo courtesy of Debi

1964 Cuddly Kissy, 16"

1964 Bamm-Bamm (Barney Rubble's son), 16" tall, Flintstones cartoon characters, all vinyl, jointed body, rooted blonde hair, side glancing eyes, wears a leopard loincloth, cap and plastic club, 1964-1966 Bamm-Bamm, 12" tall version. Should have Hanna Barbera Prods, Inc.+ Ideal Toy Corp/BB12 in marking.

1964 Bamm-Bamm, 16"

1965 Goodie Two Shoes, 19" tall, battery operated "The doll that walks by herself", vinyl head, rooted hair, sleep eyes, toddler hard plastic body, as shown with her box on right, wore a blue cotton dress with white socks and vinyl shoes and blue hair ribbon. Also in 1966 a Talking Goody Two shoes, 27" tall.

1965 Goodie Two Shoes, 19"

Vampy

1965 Mini Monsters or Mini Munsters, 8 1/2" tall, Vampy (on left), Wolfy, Dracky, Franky (l to r photo), all vinyl dolls with painted molded hair, painted facial features. Clothing is removable and is tagged Made in Japan.

These have been dubbed the Mini Munsters - but they were not sold as part of the television show of the same name. Dolls were not on the market very long and are hard to find.

1965 Mini Monsters, 8 1/2"

Wolfy, Dracky & Franky

1965 Real Live Lucy, 20" tall, all vinyl, jointed neck, arms & legs, rooted platinum hair, blue sleep eyes, head bobs with the weight on it when touched, if you offered the doll spinach she would not eat, offer her a bottle and then she would drink as the bottle has a magnet on it.

1965 Real Live Lucy, 20"

1965-1966 Samantha 9829-3, 11 1/2" tall, (marked: Ideal Doll/M-12-E-2) has side glancing olive or light tan eyes (there are also a few rare centered eyes, doll has same markings), red lips, blond hair in a flip and no bangs, from the TV Show Bewitched played by Elizabeth Montgomery, wore a red velvet long gown, matching red pointed hat, with red shoes & her broom. Part of the Tammy Family of dolls.

1965 Samantha, 11 1/2"

1965-1966 Tabitha, #1150-3, 14" tall, squeezable body, pixie face, rooted silver hair, wearing 2 piece pajamas, from the TV Show Bewitched.

1965 Tabitha, 14"

1966 Honey Moon Doll, 19" tall, cloth stuffed body with vinyl head and limbs, white yarn hair, dressed in a green and blue striped top and bloomers with a plastic bubble helmet.

She is the daughter of Junior Tracy (adopted son of Dick Tracy and Tess Trueheart) and Miss Moon Maid part of the Dick Tracy comic characters.

1966 Honey Moon Doll, 19"

1967 Comic Heroines - (4 dolls in this series) Super Queens; Super Girl, 11 1/2" tall, used the Misty face mold with side glancing eyes, pink lips, honey blonde rooted hair with no bangs, Pos'n body style, wore a blue short dress, red cape, gold belt & red boots, came with her plastic white super dog Krypto who wore his red cape with a gold S. Marked on head: 1965 Ideal M 12. Clothing tag has Comic Heroines 1966.

The other dolls in this series are: Bat Girl, brunette and Sears sold a blonde haired version, Mera, Queen of Atlantis, (Aquaman's wife) with auburn hair, and Wonder Woman dark brunette hair - all these Super Queen dolls have no bangs - unlike Misty who had bangs. The male series dolls were called "Captain Action" action figures, of which there were many in the series. See them all on the Tammy Family page.

1966 Super Girl, 11 1/2"

1967-1968 Baby Lucy & Little Lucy, 14" tall (small size of Real Live Lucy doll 1965), all vinyl, jointed body, platinum rooted hair, painted side glancing eyes, two painted teeth, wore a dress and bonnet, same as the larger doll she has a weight in her head so it bobs and a magnet on her bottle marked: ©1967/Ideal Toy Corp./FL18-3532 on head.

1967 Baby Lucy & Little Lucy, 14"

1967 Honeyball, 9 1/2" tall, all vinyl with foam body, jointed at the neck, arms and hips, short red rooted hair, painted side glancing eyes, open mouth, unsure how this doll was dressed or marked.

1967 Honeyball, 9 1/2"

1967-1968 Tubsy, 18" tall, vinyl head plastic body rooted hair, sleep eyes, battery operated, automatically splashed when placed in water and stopped when removed, wore a hooded terry robe and a diaper and had a pink plastic tub that could be turned over and used as a bathinette.

1967 Tubsy, 18"

1967-1969 Giggles, 18" tall, all vinyl, jointed wrists, rooted blonde hair, painted side glancing eyes, open smiling mouth with teeth, wore a pink striped two piece knit shirt and shorts with sandals.

1967 Giggles, 18"

1968 Baby Giggles, 15" tall, all vinyl, rooted hair, sleep eyes, when you moved her hand up and down the head and eyes will move side to side and she giggles, not shown in her original clothing of a two piece pink knit top with hot pink v inset and panties, marked: ©1968/Ideal Toy Corp./BG-16-H-18 on head.

1968 Giggles, 15"

1968 Little Lost Baby doll, 22" tall, battery operated, can switch to any of three faces; happy, sad and sleeping, also, cries and coos, it's the sad face that is shown in the photo, marked: 1967/Ideal Toy/3F-18-H-111.

1968 Little Lost Baby, 22"

1969 April Shower, 14" tall, all vinyl, painted eyes, rooted short platinum hair, open mouth with teeth, wore a two piece pink jacket trimmed with lace and ribbon tie and panties. The doll who can take a bath and a shower at the same time. Came with a yellow plastic old fashioned bathtub with over head shower, when the doll was placed in the water, she turns her head and her arms go up. Marked: ©Ideal Toy Corp./BT-11-H128 on head.

1969 April Shower, 14"

1969 Posie, 18" tall, vinyl head and hands, foam body, sleep eyes, open mouth with teeth. 3 dolls in series; Daisy wore a fringed suede like two piece outfit and has long blonde hair, Petal has curly platinum hair and wore a shirt and slacks & Lily brunette hair and wore a polka dot jumpsuit.

Photo N/A

1969 Posie, 18"

1969-1970 Betty Big Girl doll, 32" tall, vinyl doll, rooted hair, sleep eyes, battery operated talker, wore culotte's and vest with blouse and paisley scarf, tights and shoes. Marked head: 1968/Ideal Toy Corp/HD-31-H-127 and Marked back: 1969/Ideal Toy Corp/HB-32.

1969-1970 Betty Big Girl, 32"

1969-1970's Bibsy doll, 23" tall, all vinyl, rooted hair, blue sleep eyes, rooted lashes, open smiling mouth, squeeze her belly and she squeaks and moves her mouth, marked on head Ideal Toy Corp./D-20-2 and D-23 on back.

1969-1970's Bibsy, 23"

1969-1970 Flatsy, are flat plastic bendable one piece dolls, 2" dolls are Mini's, Standard size of 4 1/2" (lots more dolls are shown) and Fashion dolls are 8" tall.

Photo courtesy Tara Salvatore.

1969 Casey Flatsy, 4 1/2"

1969-1974 Crissy family of grow hair dolls, white or black: Crissy, Kerry, Tressy, Brandi 17 1/2" tall, Velvet, Cricket, Dina, Mia & Tara 15 1/2" tall, Cinnamon 11 1/2" tall, Baby Crissy 24" tall. See the Ideal 1970's page for the more on Crissy & the rest of the Crissy family of grow hair dolls.

1969 Crissy, 18"

Ideal Novelty and Toy Co. - Dolls 1902-1949 1950's <1960's> 1970's

Items pictured here are for reference only - not for sale.

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