1910 Sears Dainty Dorothy doll mold 370 by
Sears, Roebuck and Company is a catalog company that began in 1886. We'll
leave Sears catalog history to other web sites and just stick to the dolls Sears offered over the years.
It's unknown exactly when
they began offering toys and dolls in their catalogs, but certainly as early as 1901 and perhaps even earlier.
Sears used the trade
name of "Happi Time" for their line of dolls and toys and is the name found
on the boxes. Since Sears is not a manufacturer,
dolls or toys will bear the marking of the original maker or unmarked.
Unfortunately for us, many of the original Sears ads do not always state who the
original doll maker is, some dolls were made exclusively for Sears and many
of the dolls were also available though other sources.
The T. Eaton Company
in Canada sold many
of the same dolls as Sears.
Antique to Vintage Sears Catalog Dolls Identified
1910-1922 Sears Dainty Dorothy doll, 18 1/2-29" tall,
bisque head, open mouth with teeth, sleep eyes, real eyelashes,
wigged, bisque lower arms, kid riveted jointed body, bisque lower legs, paper label on chest
with her name, first made by Kestner
doll mold 7043, then
by Simon & Halbig doll mold 1080
and Armand Marseille doll mold 370.
1910+ Sears Dainty Dorothy doll, 20 1/2"
1910-1932 Sears Wearwell Doll line, best quality dolls with
unbreakable Buschow & Beck Minerva metal heads, sizes 14
1/2-15, 17, 20, 22 1/2" tall, with fixed glass eyes and mohair wig, pink cloth
silesia body hair stuffed with stitched on upper arms, lower
wood forearms and hands, stitched at
the hips with attached black cloth lower legs, doll head is marked Germany
with a number on the back shoulder.
Sears Wearwell dolls pink body is marked on left side with a purple ink stamp Wearwell Unbreakable Doll, Hair
Stuffed, Genuine Minerva Head, Made in Germany.
doll with painted eyes, molded hair no wig, Minerva metal shoulder head, 12 1/2, 13 1/2, 15 1/2, 17 1/2"
tall, same body as noted. The painted eye dolls have the
same ink stamp as well.
The Wearwell line also included
Buschow & Beck Minerva metal head
1911-1932 Sears Wearwell doll 1921 ad
1910-1927 Sears Knock Out Doll
line, 11 3/4, 13 3/4, 15 3/4" tall, Minerva metal shoulder head by
Buschow & Beck, pink silesia cloth covered hair stuffed body, molded hair,
painted eyes, dolls have a purple ink stamp on the body either;
Sears Knock Out doll mark Hair stuffed Made in Germany
Sears Knock Out doll mark Hair Stuffed Germany
1921 Sears Knock Out Doll ad
1910-1922 Sears Violet Doll, 16, 18, 20, 23 1/2" tall, Minerva metal
shoulder head, glass sleep eyes, wig curled and fully sewn, early dolls had real
white kid leather bodies, later they were made of white imitation kid leather,
celluloid lower arms, doll is marked on back of shoulder Germany plus a
size number, on body front is a label with her name.
Sears doll mark label Violet Copyright 1910 Germany
1922 Sears Violet doll Christmas ad
1914+ Sears Daisy Dimple Doll or Sears Sunshine Doll, bisque or
composition shoulder head, pin jointed kid body with cloth lower
legs, bisque lower arms. Paper label on chest:
Daisy Dimple or
Sunshine Doll, Copyright 1910 by Sears Roebuck and Co, Germany.
Composition heads made by and marked Century Doll or
bisque heads made by and marked Armand Marseille
Ernst Heubach of Koppelsdorf or JD
1914+ Century Sunshine Doll, composition head, 16" tall
1914-1919 Sears Baby Ruth Character dolls, 8, 9, 10, 12-12 1/2, 14, 18 and 20" sizes, bisque
head with mohair wig, sleep eyes, slight open mouth?, papier mache (composition)baby body
jointed at the neck, shoulders and hips with bent baby limbs, came dressed in a
lace and ribbon chemise. Also sold
by the T. Eaton Company of Canada.
Sears Baby Ruth Character Dolls ad
1914+ Sears Feather Light Kid Dolls, 14 1/2, 16 1/2, 18
1/2, 24 3/4" tall, now with a celluloid
head, forearms, hands and lower legs. These dolls are much lighter weight
than the dolls made with bisque or metal heads.
1916 Sears Feather Light Kid Doll ad
1921 Sears Beautiful Long Curls doll,
14, 16, 18, 20 & 24" tall, (dolls description, thus she was not
sold as a "named" doll), composition shoulder head and limbs,
strong stuffed cloth body plump, jointed at the shoulder and
hips. Sleep eyes, closed mouth, good human hair wig with
long curls, dressed in a fine quality voile dress with plaits
and dainty lace trim, excellent underwear, stockings and shoes.
Doll manufacturer unknown.
1921 Sears Beautiful Long Curls doll ad
1921 Sears Charming Lucille doll,
24" tall, composition shoulder head, cloth stuffed body and
legs, composition arms, sleep eyes, human hair wig with long
curls, dressed in silk and cotton mull gown, matching stunning
hat, good underwear, fine stockings and shoes. Manufacturer
1921 Sears Charming Lucille
1921 Sears Darling Babies doll,
14 3/4, 16 or 18 1/2" tall, (dolls description, thus she
was not sold as a "named" doll), composition heads, cloth
stuffed body and limbs, sleep eyes, molded hair. Came
dressed in cotton lawn dress with lace and rosette trim,
matching cap, slip, diaper & knitted bootees. Doll maker
1921 Sears Darling Babies doll ad
1921 Sears Goldilocks doll, 13
1/2, 17, 20 & 22" tall, "The Fairy Tale Dolls", all composition
doll, jointer body at shoulders, neck and hips, golden curled
blonde mohair wig, sleep eyes, dressed in a white lawn dress and
chemise, a bright yellow sateen pinafore with appliquéd three
bears on front, yellow and white matching bonnet, white socks
and black slippers. Doll maker
1921 Sears Goldilocks
1940 Sears Baby Sunshine Doll, 18-26" tall, she's as big as a real
baby, cloth stuffed body, composition
head, chubby arms and dimpled legs, molded painted hair, glass like sleep eyes, real eyelashes,
slightly open rosebud mouth showing her red tongue and white teeth. Baby Sunshine doll is a
Good Quality Sears Exclusive doll, she came dressed in a genuine cotton
Esmond blanket cloth coat stitched with baby blue yarn and bonnet with fluffy
maribu trim, organdy dress with real lace trim, dainty slip, of course she wears
rubber panties (all babies do), cotton socks and bootees, it is unknown how
or if she is marked or who is the actual doll maker. Sears, Roebuck, & Co.
1940 Christmas catalog, page 61
1940 Sears Baby
Sunshine doll ad page 61
1940 Sears Miss Sunshine . . the Wardrobe Doll, 18" tall, lifelike sleeping
eyes, real eyelashes, cloth body with composition inside jointed arms, legs and head,
Mama cry voice, human hair wig. Miss Sunshine wears a printed dress and
ribbon tied bonnet, undies, rayon socks, and tie shoes, plus to go calling a
coat and hat, rainy days a rubber hooded rain cape, a hostess gown and a three
piece playsuit. Doll alone is
worth $2.00 - now $1.98. Actual doll maker is
unknown. The 14" Miss Sunshine, lower right in ad, also came with a
wardrobe. Sears, Roebuck, & Co. 1940 Christmas catalog, page 60
1940 Sears Miss
Sunshine . . the Wardrobe doll ad, page 60
1940 Sears Dorable Baby Doll, 17, 18, 20, 21, & 25" tall, composition
tilting head, rolling flirty glass like eyes, real eyelashes, parted open mouth,
Magic Touch skin with separate fingers and toes, dimpled arms and legs, cloth
stuffed body, wears an organdy dress with ribbon rosettes, be ruffled bonnet,
lacy slip, rubber panties, rayon socks, tied bootees. it is unknown if or how
the Dorable Baby doll is marked or the actual doll maker. Sears 1940 Christmas catalog,
1940 Sears Dorable Baby doll ad, page 66
1940 Sears Baby Marie Doll, 14, 18, 20 or 25" tall, cloth stuffed body, composition
head and limbs, molded painted hair, glass like sleep eyes (18" has flirty
rolling sleep eyes), real eyelashes, open mouth with red tongue and white teeth,
famous Poppa-Mamma voice, at last Daddy gets a break . . . this lovable baby
cries for him, too. The most talkative, the most talked about doll of the
year. Baby Sunshine doll is a Better Quality Sears Exclusive,
she came dressed in an lace trimmed organdy dress and ruffled bonnet, rubber
panties, rayon socks and bootees, it is unknown how
or if the Baby Marie doll is marked or the actual doll maker, possibly Horsman. Sears, Roebuck, & Co.
1940 Christmas catalog, page 63. Note: The Baby Marie doll,
probably uses the Papa-Mama duel voice invented by Alexander Kravits
on 9 September 1937).
1940 Sears Baby
Marie Doll ad page 63
1940 Sears Miss Marie Doll, 15 19, 21- 22" tall, all composition jointed body
for the 19, 21- 22" doll, cloth body with
composition head for the 15" dolls, human or mohair wig, sleep eyes - the 21-22"
doll has flirty eyes - real upper eyelashes, open mouth with
teeth. Miss Marie wears an outfit especially designed for her of a red and
white striped dress with full skirt and white sleeveless bodice, short red long
sleeve button front jacket, dark red straw front brim hat, white socks and red
oilcloth tie shoes. This is probably Horsman's Bright Star doll and Horsman's
Art doll for the 19" doll. Sears Miss Marie doll is unmarked,
as are the mentioned Horsman dolls.
Sears, Roebuck, & Company 1940 Christmas catalog, page 62.
1940 Sears Miss Marie doll, 21" ad
1950 Sears Kiss
Me doll, 20" tall,
baby doll with crying face, molded hair, oilcloth stuffed body, vinyl lower limbs and
head, came wearing cotton pajamas and blanket, doll marked: 3 Ideal Doll Patent Pending.
Ideal's Blessed Event doll.
1950 Sears Kiss Me doll, 20"
1952 Sears Kit Ready to dress, miniature Dress Me dolls, 7 1/2" tall, two
hard plastic dolls jointed at the shoulder and neck, glued on mohair wig, sleep
eyes, painted molded shoes, came wearing a two piece bra and panties, also 16
outfits in two color booklets to design and sew native outfits for the dolls and
two doll stands.
Miniature Dress Me dolls
1952 Sears Miniature dolls; Bridesmaid, Groom, Bride, 7 1/2" tall, hard plastic dolls jointed at the shoulder and neck, glued on
mohair wig (except the groom), sleep eyes, real eyelashes, painted molded
shoes, came dressed in luxurious finery, girls have panties and crinoline half
slips. $1.79 each. See next for other half or doll ad.
Miniature dolls; Bridesmaid, Groom, Bride, 7 1/2
1952 Sears Miniature dolls; Nun, Cowboy, Cowgirl, 7 1/2" tall, hard plastic
dolls jointed at the shoulder and neck, glued on mohair wig (except the Nun,
cowboy), sleep eyes, real eyelashes, painted molded shoes, came dressed in
luxurious finery, girls have panties and crinoline half slips. $1.79 each.
Miniature dolls; Nun, Cowboy, Cowgirl, 7 1/2"
1952 Sears Modern Miniature dolls; Mary Hartline, 25th Century Space
Dale and Tom Corbett, 7 1/2" tall, jointed at neck and shoulders hard
plastic washable dolls, sleep eyes. (Ideal) Mary Hartline is
dressed in her red dress with panties, blond saran wig, painted boots. (A
& H Marcie dolls)
Dr. Joan Dale has a mohair wig, dressed in a rayon taffeta space suit dress
with spangled cuffs, fancy belts, removable leatherette boots. Tom
Corbett has painted molded hair. Music stand sold separately.
Corbett & Dale are from the 1950-1955 Tom Corbett Space Cadet television show.
Dr. Joan Dale
Tom Corbett doll 7 1/2"
Sears Honey Mates doll, 36" tall, Playpal type, vinyl head with rooted hair in
various colors and hair styles, hard plastic jointed body and limbs, sleep
eyes, closed mouth, came in various outfits, doll is usually marked Horsman
1959. Horsman who
produced this doll called her Princess Peggy.
1959-1962 Sears Honey Mates doll 36" with short
curly hair style
1972 Sears Baby Walks doll, 11" tall, press hand control to
walk doll or puppy dog . . or both, doll has a vinyl head with rooted short
blonde hair, sleep eyes, real eyelashes, open mouth, hard plastic torso, vinyl
limbs, press the air bulb/ buttons on her back with two rubber air hoses to control the doll to
walk, press the other and her dog yelps or frolics, her right hand can hold her
3" tall white vinyl poodle dogs leash, came wearing an orange one piece
sleeveless knit dress with striped bodice, solid orange skirt with front pleat,
white vinyl belt and molded white shoes and socks. Doll is
unmarked. Looks like a Mattel doll, perhaps she was a Sears
exclusive. A similar doll is 1972
Spiegel Jeanie Walks
doll and dog Fluffy. Tomy also made a similar doll.
1972 Sears Baby Walks doll
1967 Sears Mini Martian dolls, 4 1/2"
tall, all vinyl, rooted hair, painted facial features, closed
smiling mouth, heart shaped cheek blush - six dolls in the
series: Professor Pook (painted glasses, white books),
Marti (Space Boy), Mini (silver cape), Bonnie
(silver sarong, silver boots), Meri (white boots),
Teenie (tent dress).
Dolls were are marked: J. Swedlin, Inc. 1967 Made in
Japan. Made exclusively for sale at Sears.
The Gund Manufacturing Company 1898-1925 was founded by
Adolph Gund, he retired in 1925 at which time he sold
the company to Jacob Swedlin, a family-run business & long time
licensee of the Disney Company.
1967 Sears Mini Martian, Marti doll, 4 1/2"
Additional Sears Happi Time
Dolls not shown
ca. 1914 Sears Pansy Kid doll, various sizes, bisque socket head,
sleep eyes, real eyelashes, open mouth with four upper teeth, composition
jointed body, doll marked Pansy IV or Pansy IV Germany made by A.
1916 Sears Baby Rose Doll, 17" composition head and hands,
molded painted hair and facial features, cloth stuffed baby body.
1916 Sears Miss Janet doll, Sears Robbie Reefer doll, 15
1/2" tall, composition head, hands and lower arms, molded painted hair, cloth
stuffed bodies jointed at the shoulders and hips.
1916 Sears Prize Baby doll, the Lifelike Darlings, 10 3/4,
14 1/2, 17, 19, 21" tall, composition head and hands, molded painted hair and
painted facial features, cloth stuffed body jointed at the shoulders and hips
with bent baby limb flesh colored legs, wore a dress, bonnet, three largest size
dolls have felt bootees, two small dolls have bare feet.
1916 Sears Violet doll of the violet eyes, 16 1/2" tall,
composition head with molded painted curls, violet painted eyes, closed mouth,
cloth stuffed body jointed at shoulders and hips.
1920-1922 Sears Maybelle Doll, 24 1/2, 26 1/2" tall,
bisque head, sleep eyes, real eyelashes, mohair wig, imitation kid leather jointed body, including her
wrists, Bell Brand doll made by Belle Toy Company.
1920 Sears Sam doll and Sears Shoe Button Sue doll, 15"
tall cloth rag dolls made by Jesse McCutcheon Raleigh.
1926 Sears Baby Sunshine doll, composition with molded
hair, painted eyes, part of the Sears Happiness line of dolls. See 1940